페이스북, 인도의 Black Friday 성장 분석
무슨 발표인가
- 인도 축제 시즌이 8월~연말로 5개월 확장
- Black Friday·Cyber Monday가 인도에서 인기 증가
- 빠른 배송 앱이 쇼핑 편의성 기대치 변화
인도
원문 (영어)
The Indian festive season is no longer just a Diwali moment, but it’s a five-month celebration wave from August to the New Year, marked by shopping, discovery, and delight. In this extended festive window, global retail moments such as Black Friday and Cyber Monday are gaining popularity in India, among Indian shoppers and local brands vying for growth beyond borders.
Amidst the shift, the way people discover brands, engage with content and shop has also evolved. Consumers are no longer waiting for a single festival to look for deals. They are shopping across moments, driven by: A longer festive mindset that stretches over several months A rising appetite for deals, drops, and limited-time offers Global cultural influence – from Halloween to Black Friday & Cyber Monday The rise of Quick Commerce, which has reshaped expectations around convenience and instant gratification At the same time, brands are actively seeking distinctive moments to connect with consumers in more meaningful, emotion-led ways.
“Indian shoppers are heading into the festive season with a laser focus on value – actively hunting for the best deals, exclusive offers, and immersive shopping experiences. Global shopping moments like Black Friday and Cyber Monday are rapidly reshaping shopping trends in India, transforming these events into major opportunities for brands to connect with customers nationwide and internationally.
To win in this expanded festive landscape, brands must adopt a strategic approach: targeting diverse audiences both in India and abroad, and tailoring their outreach to distinct shopping behaviors. This is the key to unlocking meaningful business growth during the festive surge.”
원문: Meta Newsroom — "How Black Friday Is Becoming India’s New Shopping Moment" (2025-11-27) 공식 원문: https://about.fb.com/news/2025/11/how-black-friday-is-becoming-indias-new-shopping-moment/
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